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How we started:

...from the humble beginnings of a husband & wife dream, to over 100,000 products sold.

Our mission:

Our vision is and always will be to create luxurious, soulful products that guide women & women identifying people everywhere home to their truest version of self. From the depths of our soul to yours, we infuse each product we create with heart, soul, and connection.

Each product we create is intended to guide you to connect deeper within yourself, to heal, or to simply just be.

This is our why.

Hi there. We're so glad you're here.

We’re Alexandra & Aidan, co-founders and husband & wife team based in Perth, Australia.

As spiritual seekers ourselves we sought to fill a gap in the market with a luxurious brand that created products with soul, depth, and beauty.

At the heart of it all, we desired freedom to spend time with our young family. So together with our three small children on our hip, we built The Mindful Collective from one idea that came to us in meditation into the bespoke range of products you see today.

Now, our products humbly rest within the homes of over 100,000 souls across the world.

Everything we create is custom designed and written by us, and brought to life by our small team across the globe.

We hope our brand reminds you to connect deeper within yourself, guides you to heal, or allows you to simply just be.

From the bottom of our hearts, once again thank you for being here.

-Alex & Aidan xx

Inclusivity

We are an accepting, inclusive community. Your race, ethnicity, gender identification, sexual orientation, religion, and age are welcome here.

Soul Connection

Connect to the truest essence of who you came here to be.

Luxury

Top quality, always authentic & abundant... trust our bespoke range of products to last for years to come.

Use coupon code WELCOME10 for 10% off your first order.

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