Happy Wednesday, loves.

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Let's cut right to the chase today - after all, I'm second tri with baby #3* - and, well, by the time I'm done writing this email I'm very certain I'll be absolutely starving.

*(I don't think I've shared that with you yet!! This delightful little surprise can be another story for another day...)

Let me tell you the story behind Real B!tch - Affirmations with Attitude:

Basically, the content for these cards came through me in about 0.02 seconds flat, during the double eclipse season last year in October (......does anyone else remember that time? Or maybe like me, you try not to 😅😅).

During that particular time - and gosh, it was a rough one - I could sense the depth that lay ahead for me.

I felt terrified to continue along our journey of building this brand. I was terrified to continue to take big risks in our business.

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Some of the thoughts on repeat in my mind were:​
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​😖 Who the F am I to continue taking chances on my dreams?

😖 What if we’re totally crazy? What if it just doesn’t work??

😖 I quit. Give me the easy road. I’m not cut out to do this anymore.

😖 Everything I want can’t possibly continue to come true… surely.... my luck will run out???!

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At that time, everywhere I looked… toxic f*cking positivity was staring me in the face. I was inundated with messages of “Your vibe attracts your tribe!!” or “Stay positive! Raise your vibration! Negative energy will repel your dreams!”

And when you’re really just in. the. depths... that messaging feels like, well, a whole load of BS.

So it was with that frustration - that the whole world was telling me to bypass what I was really feeling and just ‘be positive!!’ instead - that I channeled exactly how I felt.

Swear words and all 😉

At the end of the day, all 👏🏿 of 👏🏾 your 👏🏽 feelings 👏🏼 matter 👏🏻.

And it’s so important to feel all of them.

Because when we stop gaslighting ourselves and allow our true feelings to come through, we create space to release them and move on.

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After all, our frustration is the gateway to our freedom.

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So, allow yourselves to feel it all, honeys. Sometimes, there really is nothing quite like a well placed “f*ck” to really get your feelings across, ya know?

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We hope you enjoy these cards as much as we did creating them 😘😘

And, in the next few days, we'll be back in your inbox to get your feedback on the sweary one-liners you'd like to see in this deck!

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Sent with a whole (f*cking) lot of love,

-Alex xx ❤️‍🔥